EMBRACE UCSF

New website design for Embrace UCSF. The site aims to highlight the clinical framework for how EMBRACE supports the care of Black Birthing Families.

Embracing an earthy chromatic design, I aimed to create a warm ambiance by utilizing a color palette centered around teal and brown, complemented by a touch of cinnamon. To celebrate culture and identity, I consciously steered clear of employing stereotypical imagery. Instead, I opted to feature images of black birthing people and their families, evoking a profound sense of pride, and historical significance, and emphasizing the value of black families and the experience of black birth.